Privacy Policy

1. Introduction

The Merit Co™ ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Platform.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

• Email address when you request our free guide - by requesting the free guide, you consent to us storing your email address and subscribing you to our newsletter
• Name and email address when you create an account
• Profile information you choose to provide
• Communications with us, including support requests
• Any other information you choose to provide

2.2 Automatically Collected Information

When you access the Platform, we automatically collect certain information, including:

• Device information (device type, operating system, browser type)
• Usage data (pages visited, time spent, links clicked)
• IP address and general location information
• Cookies and similar tracking technologies

We use Vercel Analytics to understand how visitors interact with our website. This service collects anonymous information such as page views, referrer URLs, and device types. Importantly, Vercel Analytics does not use cookies or collect personal identifiers, ensuring your privacy is maintained. For more details, please refer to Vercel's Privacy Policy.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Platform
• Send you the free guide you requested and subscribe you to our newsletter when you provide your email address
• Process your account registration and manage your account
• Send you technical notices, updates, and support messages
• Send you marketing communications, newsletters, and promotional materials (you can unsubscribe at any time)
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform services on our behalf
• Legal Requirements: We may disclose information if required by law or in response to valid requests by public authorities
• Business Transfers: We may share information in connection with a merger, acquisition, or sale of assets
• With Your Consent: We may share information with your explicit consent

5. Data Storage and Security

We use industry-standard security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Your information is stored on secure servers and is protected by appropriate technical and organizational measures. We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Platform and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Note: Our web analytics service (Vercel Analytics) does not use cookies or collect personal identifiers. It collects only anonymous usage data to help us understand how visitors interact with our website.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Platform.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Objection: Object to processing of your personal information
• Portability: Request transfer of your personal information
• Withdrawal: Withdraw consent where processing is based on consent
• Unsubscribe: Unsubscribe from our newsletter and marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly

To exercise these rights, please contact us using the information provided in the Contact section below.

8. Children's Privacy

Our Platform is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: nikita@themerit.co